popsicle
cool for the summer
77% of Millennial and Gen Z parents actively strive to give their kids a memorable childhood and be more present than their parents were.
So we're helping take the heat off of planning this summer by inviting families to participate in Popsicle's ultimate memory-making summer of cool family activities.
POPAPALOOZA
Whether you’re young or young at heart, you’re invited to kick off the summer with 13 delicious acts on 3 flavor-packed stages, featuring Pop Stars like Snoop Dogg, John Legend, Miss Rachel, and more.
Can’t make it in person? Join us for the live stream on popsicle.com.
No music festival is complete without a mosh ball pit.
We’ll have a giant one in the middle of Central Park near the main stage, so you can play and party all day long. (Or until nap time.)
Our popsicles will pop-up at unexpected places across the nation, selling cool summer merch and limited-edition popsicle flavors to help families stay cool all summer long.
Merch like: fun pool toys, yard games, and the cutest limited-edition plush getting served up this summer. For fans who can’t visit the pop-up stores, visit popsicle.com to buy a frozen little friend of your own.
cool for the summer calendar
We'll debut a curated calendar full of fun ways to keep families chilled out and engaged all summer long.
popsicle pals
Meet Popsicle’s Pals – some of the internet’s favorite moms like Shawn Johnson and Kylie Kelce. Follow along on Popsicle socials for inspiration as they have a chill summer of their own with their kids and work their way through the Cool for the Summer Calendar.
unwrap your dreams!
What’s the wackiest, yummiest popsicle creation you can think of? Show us! For one of the summer activities, send us a sketch of your pop-in-the-sky creation and at the end of the summer, we’ll turn our fave into a REAL popsicle.
AD: Cora Veltman
CW: Lauren Durham
Contributing CW: Kelly Combs